blackenterprise.com

blackenterprise.com: "PRWeek/PainePR Survey Reveals That Nonprofit/Cause-Marketing Forecast is Bright: Nonprofits Report Ramp-Up in Corporate Support and Predict 17 Percent Increase for Coming Year
Source: PRNewswire
PRESS RELEASE
Publication date: 2004-10-26
NEW YORK, Oct. 26 /PRNewswire/ -- PRWeek, the leading trade publication for the public relations (PR) industry, along with PainePR, an award-winning national public relations agency, today announces the results of the PRWeek/PainePR Survey on Maximizing Cause-Related Relationships. Created to shed light on the growing number of corporations who are using cause-related programs as an integral part of their business approach, the survey reveals how, according to nonprofits, corporations can maximize these partnerships to create long-term, and successful campaigns. Additionally, findings reveal a recent upswing in corporate support of nonprofits and a healthy outlook for future corporate giving. "