The Columbus Dispatch - OSU Football: "OSU�s big game is sold out�to SBC
Company buys naming rights to Michigan clash
Tuesday, October 26, 2004
Barnet D . Wolf
THE COLUMBUS DISPATCH
Even tradition has its price.
For the annual Ohio State-Michigan football game, it�s slightly more than $1 million.
That�s how much SBC Communications is paying the two universities over the next two years for naming rights to the rivalry. "
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