In college, money doesn't always talk

In college, money doesn't always talk: "In college, money doesn't always talk
Chip Scoggins, Star Tribune
October 29, 2004 BIGT1029

Some high-ranking officials at Michigan and Ohio State had to eat a healthy dose of humble pie this week after a public backlash forced them to shelve a $1 million deal to sponsor their annual football game.
The Michigan-Ohio State clash has long been known simply as 'The Game.' But school officials had all but signed the dotted line on a lucrative deal that would have changed The Game to the SBC Michigan-Ohio State Classic."