Council for Advancement and Support of Education - 2004 E-Mail Solicitation Survey: Executive Summary: "2004 E-Mail Solicitation Survey: Executive Summary
Full survey results
Robert Weiner, Robert L. Weiner Consulting
robert@rlweiner.com
In September 2004, CASE distributed its second survey on the use of email fund-raising appeals. The survey was announced by email to nearly 4,500 CASE members as well as members of the FUNDSVCS and ADVANCE-L email forums. We received 463 responses, nearly four times as many as last year. Thank you to all of you who took the time to respond.
Overall, the trends were a continuation of what we saw last year: increasing numbers of higher ed and K-12 institutions are actively using, or trying their first experiments with, email appeals. Campuses seem to be using email to reach broader populations than previously, and many indicated that they've started segmenting and targeting their email appeals. The amount being raised is still generally low, though it's difficult to tell due to tracking problems. Handling unsubscribe requests quickly (as required by the CAN-SPAM act) is an issue, and dealing with bad and changed email addresses is a big problem."
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