Volunteer News: Aligning corporate goals with employee volunteerism: "Aligning corporate goals with employee volunteerism
01 Oct 2004--
By Cori Cunningham
The value behind creating a strategic community involvement program is clear; few businesses would be opposed to creating greater impact in their communities as well as greater impact to their bottom line. Where it gets fuzzy is in the creation of this strategy; what is the best way to create grantmaking and volunteer initiatives in a way that balances business interests and employee interests? Are these interests competing or complementary? "
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