How to collect and maintain your in-house email marketing list

How to collect and maintain your in-house email marketing list: "How to collect and maintain your in-house email marketing list
Overview:
The first step in any effective e-mail marketing strategy is to build an e-mail file -- the fuel for your e-mail marketing efforts.
Even if you are just starting out with an online presence, you can easily begin developing your e-mail file by integrating e-mail address collection into your existing marketing or fundraising initiatives. "