MediaDailyNews 11-03-04: "Report: Consumers Won't Stand For Wireless Spam
By Ross Fadner
Staff Writer
Tuesday, November 02, 2004
A new white paper released Monday concludes that traditional 'push' marketing tactics won't work on cell phones and other mobile devices. Instead, said the report, marketers should focus on reaching consumers on their wireless devices through opt-in, location-based content-sponsorships. "
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