Monday, April 25, 2005

The Globe and Mail: CHARITY BEGINS AT THE BALL

The Globe and Mail: CHARITY BEGINS AT THE BALL: "The world of charity fundraisers is a fiercely competitive one. With so many compelling causes, prospective ticket-buyers are choosy about where to put their dollars.
Which is why organizers are under increasing pressure to be original. Toronto's Fashion Cares gala, which raises funds for HIV/AIDS-related causes, creates a new theme to vogue to every year (this year's event, which takes place on June 4, is themed 'Bollywood Cowboy'). It's famous for its boutique, so popular that some pay extra to shop early (http://www.fashioncares.com)."

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