Philanthropy, with a Google-style twist - Apr. 27, 2005

Philanthropy, with a Google-style twist - Apr. 27, 2005: "Philanthropy, with a Google twist

Firm's founders might challenge convention and employ a capitalist approach to charitable donations.
April 27, 2005: 7:43 AM EDT
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NEW YORK (CNN/Money) - Google may put a spin on charity by backing for-profit and non-profit 'social' entrepreneurs, according to a report Wednesday.
In a switch from conventional philanthropy, where money is donated to non-profit charities, the Google Foundation is considering investments in for-profit firms that also pursue creditable causes, according to USA Today.
'We want to do something that is innovative,' Sheryl Sandberg, vice president of global online sales and operations, told the newspaper. "