Institute of Fundraising: "Institute calls on Mobile Phone Operators to Reduce Charges on SMS Text Donations to Charity
The Institute of Fundraising ('Institute') is calling on mobile phone operators to reduce charges on charities SMS text campaigns.
Mr Lindsay Boswell, Chief Executive of the Institute of Fundraising, says:
'Donating money to charity is a very different scenario to a commercial transaction and most people would be deeply upset to learn that mobile phone companies are charging so much for charitable donations.
'Text giving is an important way for charities to attract new and often younger donors to their cause, but these costs lie well beyond a reasonable service charge. The Institute of Fundraising is calling on mobile phone companies to treat charitable donations as a special case. We will be seeking some long-term discounted charging structure that reflects the needs of their customers and the charities they are supporting.'
The Institute has contacted the four major UK mobile phone operators in order to progress the development of a discounted charging structure for charities. Updates on this progress will be published at www.institute-of-fundraising.org.uk. "
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