15 Tips for Improved Subject Lines

15 Tips for Improved Subject Lines: "15 Tips for Improved Subject Lines

by Loren McDonald

May 2004 Issue - EmailLabs Newsletter

Subject lines are one of the most important components of a successful promotional or newsletter email. This article outlines six principles and 15 tips to help you write subject lines that produce higher open and click-through rates.

Working in tandem with the from line, the content of a subject line is the key determinant for whether a recipient will open an email, delete it immediately, ignore it, file it for future access, report it and/or filter it as spam. The subject line content is also a major component in the algorithm of many ISP and recipient-level spam filters. In other words, a poorly written subject lead may not only go un-opened, it may not even reach the recipient’s inbox in the first place.

Keep these six principles in mind as you approach writing subject lines for your messages:"