TODAYonline:
Givers must appreciate their good fortune while charities, without the gaming element, must win back public confidence
CHARITY fund-raising has been much in the news of late, but even before the recent high-profile discussions there had been growing talk about donor fatigue.
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And yet, for every person who frowns or walks away when approached by students selling charity flags on the streets, there are many who readily part with their money when watching celebrity-studded charity fundraising shows.
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Some of these glamorous events include an element of gaming and it is difficult to determine how many people take part to contribute to charity and how many are just hoping to win the grand draw prizes. Most participants probably have both aims — to give to a good cause and stand a chance to win something in the process.
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