CMS | Library | Boomer Giving Now Tops That of the Older Generation | fundraising / integrity / innovation / results: "Boomer Giving Now Tops That of the Older Generation
CMS and PrimeGroup announce landmark study
by Bill Krieger
08/17/2005
Born between 1946 and 1964, the Boomers, now contribute more to charities, causes and campaigns than their elders, according to a benchmark survey just completed by the CMS/PrimeGroup DonorTrends Project.
The study, titled “Navigating the Generational Divide in Fundraising and Advocacy” has just been completed by the CMS/PrimeGroup Donor Trends Project.
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