PUERTO RICO HERALD: Mixing goodwill with good business

PUERTO RICO HERALD: Mixing goodwill with good business: "CARIBBEAN BUSINESS

Mixing goodwill with good business

The social obligations of the business community also can lead to extra profits

By GEORGIANNE OCASIO TEISSONNIERE of Caribbean Business

August 25, 2005
Copyright © 2005 CARIBBEAN BUSINESS. All Rights Reserved.

The picture of the stereotypical corporate executive handing over a large cardboard check to company’s charity of choice has become an industry cliché. While the recipients of the check may make good use of the funds, the companies can make good use of the public relations. Usually, that is as far as it goes. A new chorus of awareness, however, is arising among local business executives, calling for more creativity and action when it comes to corporate social responsibility (CSR)."