Majority Of Donors Give Without Online Research - TheNonProfitTimes: Donors who send in a check after receiving a direct mail appeal are less likely to go online to check out the charity than they were four years ago. That’s a reversal of three years earlier when a spike upward was experienced between 2005 and 2008.
The national survey of adults showed that half of donors who make a gift as a result of a direct mail appeal do not do any Internet research about the organization before writing the check. That’s an increase from 47 percent during 2008. The 2008 number was a large upswing from 2005 when 61 percent said they didn’t do Internet research.
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