Nonprofits Lost $100 in Gifts for Every $100 Raised, Study Finds - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Nonprofits Lost $100 in Gifts for Every $100 Raised, Study Finds - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Nonprofits Lost $100 in Gifts for Every $100 Raised, Study Finds

October 15, 2012, 4:41 pm

By Raymund Flandez

Just how hard it is for fundraisers to keep raising as much this year as they did last year can be found in a just-released analysis of 2011 fundraising returns.

For every $100 charities raised in 2011, $100 was lost as donors stopped giving or donated less, concludes a new report by the Association of Fundraising Professionals and the Urban Institute. What’s more, for every 100 donors that nonprofits recruited in 2011, they lost 107.