Checkout Charity: How Do the Pennies Add Up? - NPQ - Nonprofit Quarterly

Checkout Charity: How Do the Pennies Add Up? - NPQ - Nonprofit Quarterly: If you’ve been to the grocery store lately, you were probably asked to donate to charity. Checkout charity campaigns are becoming an increasingly common way for nonprofits to raise funds and for corporations to indirectly contribute to good causes. The Cause Marketing Forum recently analyzed 63 campaigns that had each raised more than $1 million in 2012, a combined total of more than $358 million raised that year. (Their extensive list of campaigns follows at the end of this Newswire.)