Donate a dollar at the register? Checkout charity is big business for nonprofits | Tampa Bay Times

Donate a dollar at the register? Checkout charity is big business for nonprofits | Tampa Bay Times: Checkout charity, as it's sometimes called, has become big business for nonprofits and retailers. Charities love it because it raises money from the masses at little cost. Companies love it because it makes them look caring and generous, even if it comes on the backs of customers.