Friday, September 06, 2013
Non-Profit Online Fundraising Strategies from NPR - New Media Campaigns: About 40% of NPR's $174 million annual budget comes from individual donations. That makes them one of the most consistently successful organizations at grassroots fundraising from individuals who are supportive and passionate about their mission. Public Radio listeners are familiar with the NPR Pledge Drives that will dominate a member station for a week at a time, encouraging people to call in with donations or give online. In addition to leveraging their on-air talent, the non-profit does a great job of cultivating donations online. Below are several things they're doing really well that can be adopted by any other organization who wants to raise money online from their network of supporters.