Copley Raff's Giving Take: The Myth of Advancement Benchmarks: here seems to be this belief that by “benchmarking” an organization to other “peer” organizations that something useful can be learned. Or that insights will emerge that will help your organization…or make it feel bolstered or diminished in some way.
Consultants are often asked to do benchmarking as part of an assessment engagement, but unfortunately, the reporting on federal 990s is so inconsistent, and sometimes downright fraudulent, that very little can be learned from the numbers. Let’s look at some key metrics:
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