Friday, November 19, 2004

baltimoresun.com - Hopkins to launch ad campaign - in N.Y.

baltimoresun.com - Hopkins to launch ad campaign - in N.Y.: "Hopkins will be happy if the ads draw patients to its East Baltimore hospital, but its primary goal is to use Hopkins' reputation for cutting-edge medicine to tap the checkbooks of New Yorkers and others.
'We're interested in casting a wider net for medical philanthropy,' Ronald R. Peterson, president of the Johns Hopkins Health System, said yesterday. "

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