Writing911.com: "What does a good online press room look like? Writing911 has visited scores of nonprofit organization websites, including those of the 25 largest nonprofits in the U.S., looking for the best examples of online press rooms. We�ve come up with some tips that all organizations should follow and have developed a list of more than 20 possible elements for your online press room, grouped into three categories: Must-Haves, Nice Additions, and Special Touches.
A Must-Have: Current Press Releases
Your current press releases should be on your press room home page. Rather than printing the entire release there, you can print the headline and the first paragraph or two, with a �more� button for the rest. This works especially well if you issue releases regularly and don�t want to fill up the whole page with just one release. The American Red Cross uses this approach. Go to www.redcross.org and click on �Press Room.�"
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