Rocklin and Roseville Today (Local Information & Services)

Rocklin and Roseville Today (Local Information & Services): "Establishing a corporate donation program
LILLIAN VERNON (Scripps Howard News Service)


I have always believed that among the many byproducts of success is the opportunity to help others who are less fortunate. Once a company reaches a size where it can afford to give back to the community, it's vital to develop a plan for social responsibility.
Careful planning _ the key to implementing any business strategy _ will help you help others more effectively.
Plan your program. The first step in creating your plan is to establish specific goals and objectives. Instead of simply reacting to requests for donations, decide what you want your contributions to accomplish. A good way to begin this is by determining where your company's interests and those of the community intersect. "