Eight Basic Steps to Marketing Your NonProfit Organization

Eight Basic Steps to Marketing Your NonProfit Organization: "Eight Basic Steps to Marketing Your NonProfit Organization
From Laura Schneider,
Your Guide to Marketing.
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Marketing is an unfamiliar concept for many nonprofit organizations. It's important that these organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfying the consumer and donor needs, but where does the nonprofit organization start? Below are eight steps that will get you started in brainstorming marketing ideas that could make a significant difference in the bottom-line of your organization.
Define your target, research similar organizations and associations.
Determine the desired outcome of your marketing efforts. "